POP, SPICY, CRUNCH, BURST, CHEWY, SMOOTH…OH MY!
Millennials have been helping to reshape the way food and drinks are now being delivered into all markets. Thanks to them growing up in the age of food shows, food trucks and Pinterest, they have had the opportunity to experience all varieties of foods at more manageable price points. According to the Hartman Group, eating occasions fall into three categories. There are instrumental occasions where eating is just because we have to. There are savoring occasions, where consumers are seeking higher quality and more sophistication through culinary driven food experiences involving flavor and texture. And, there are inspirational occasions. These represent the epicenter of emerging trends, highlighting small craft production like heirloom to molecular gastronomy.
Per the study from Hartman, savoring occasions are starting to make headway in our daily eating occasions. Out of the ten daily eating occasions recognized by Hartman, six are identified as being instrumental and four as savoring (40%!). It is anticipated that as consumers move towards more of a snacking orientation, there will be an increase in savoring occasions and the desire for foods that not only add unique flavor but a textural experience. From Greek Style yogurt with sriracha and pumpkin seeds to chicken strips enrobed with crispy Panko. Stay tuned…the food and drink industry is geared-up to WOW your senses.
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