Taking Sour to Sweetness… What Is The Miracle Berry

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Can it be? A little berry powerhouse that can change a flavor of an off tasting food and make it palatable? Why yes! This is miraculin, otherwise known as “the miracle berry.” According to Mintel, despite the exciting science and story behind the miracle berry as a sugar replacement, it has not achieved significant growth in commercial use. Contributing to this are some highly regulated restrictions on use. Currently, there are only four food products listed with it in Mintel’s Global GNPD as the berry has been more often used in fine-dining restaurants to provide a “flavor-tripping” experience. Newly Weds Foods will continue to monitor application and growth of this unique ingredient and share our insights into the latest and greatest opportunities for this berry.

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